Otieno
Kenya’s eCitizen Royalty Directive to Guarantee Artists 70% Payout
In a landmark intervention set to reshape the nation’s music economy, Kenya's President has issued a directive mandating that all music royalties be collected...
Nigerian Music Industry Worth $601M Projected to Pass $1B by 2033
The Nigerian music industry generated an estimated $600.7 million in 2024, with live performances contributing a dominant 65.74% of total revenue, according to the landmark market intelligence report Basslines...
Mdundo’s Growth and Impact on Africa’s Music Economy
Mdundo, the Kenya‑founded music streaming and distribution platform, continues to make significant strides across Africa’s digital music landscape.
In 2025, the platform reported that it...
The Rise of Audio Marketing and Its Growing Impact Across Africa
Audio marketing is rapidly emerging as a powerful channel in Africa’s digital economy, driven by the continent’s young population, growing smartphone adoption, and deep-rooted...
Michael Ugwu Exits Merlin Board After Serving Two Terms
Michael Ugwu, the pioneering CEO of African digital distributor and label services company Freeme Digital, has concluded his tenure on the Board of Directors of Merlin,...
