Audiomack Doubles Down on African Artists with Lasmid Accra Celebration

Audiomack has presented Ghanaian Afrobeats artist Lasmid with a commemorative plaque celebrating 200 million streams on the platform. The surprise ceremony took place on April 25 in Accra, with the streaming service flying its team into Ghana for the occasion.

The event was co hosted by Audiomack and Africa House, bringing together close collaborators, industry insiders, and fans to recognize the artist’s achievement.

The gesture signals the platform’s growing investment in recognizing African talent on the continent itself rather than from a distance.

Lasmid, known for his smooth vocal style and melodic approach to Afrobeats, has built a loyal fanbase within Ghana and beyond. His catalog spans romantic anthems, street leaning cuts, and genre blending collaborations that have resonated across West Africa.

The 200 million streams milestone on Audiomack alone reflects the depth of his connection with African listeners.

Charlotte Bwana, Vice President of Marketing for EU, Africa and MENA at Audiomack, addressed the significance of the milestone. “This milestone is a testament to Lasmid’s hard work and the love from his fans. We’re proud to celebrate him and continue building with artists across the continent.”

Audiomack has made Africa central to its global growth strategy. The platform recently surpassed 50 million monthly active users worldwide and tops music app charts in 21 African countries on both the App Store and Google Play.

The company has been instrumental in breaking artists who go on to achieve mainstream international recognition. The Accra ceremony underscores how seriously the platform views its African artist community, with Ghana, Nigeria, and neighboring countries positioned at the heart of its global growth story.

Speaking at the event, Lasmid expressed gratitude to his fans and team, acknowledging the collective effort behind his success.

For the Ghanaian music industry, the moment carries broader meaning, serving as a reminder that African artists are not merely participants in the global streaming economy but among its biggest drivers.

Audiomack’s approach places physical presence and personal recognition alongside streaming metrics as tools for building artist relationships across the continent.