Mdundo, the Kenya‑founded music streaming and distribution platform, continues to make significant strides across Africa’s digital music landscape.
In 2025, the platform reported that it had already paid over $1 million in royalties to more than 300,000 African artists, highlighting its growing role in formalizing revenue streams for creators outside traditional record‑label structures.
The company projects total royalty payouts of up to $1.2 million by 2026, driven by expanding subscription services and strengthened partnerships with telecommunications providers.
This momentum reflects Mdundo’s rapid user growth and continent‑wide reach. As of early 2025, the platform boasted nearly 39.2 million monthly active users, with continued expansion into new markets like Cameroon through a strategic partnership with MTN, marking its first significant foray into francophone Africa.
These telco collaborations allow for affordable access and customized subscription bundles, addressing common digital barriers such as high data costs and limited payment options.
Beyond metrics, Mdundo’s impact is deeply cultural and economic. By offering affordable streaming and download options, it has created viable income opportunities for emerging and established artists, particularly in markets like Kenya and Ghana where local genres thrive.
This focus helps bridge the gap between artists and audiences, encouraging music discovery while fostering a sustainable ecosystem where creators can monetize their work without relying on global platforms alone.
