Rekkod has entered into a partnership with Shammah Records to onboard and distribute a growing catalog of Maasai music, marking the company’s continued expansion into regionally rooted African genres.
The collaboration will see Shammah Records’ repertoire integrated into Rekkod’s platform for structured delivery to global streaming services.
The partnership provides Shammah Records with access to royalty accounting, analytics, and rights management tools through Rekkod’s distribution infrastructure.
Rekkod’s system enables the label to standardize metadata, streamline release management, and access centralized reporting on performance and revenue.
The collaboration introduces Maasai music into a formalized digital distribution environment where catalog can be managed, tracked, and monetized across multiple platforms.
Artists under Shammah Records will gain improved visibility across digital services, supported by tools for audience tracking and catalog growth.
Rekkod is headquartered in Nairobi and was founded by Ken Oloo in 2020. The company operates live distribution infrastructure designed to support independent artists and labels with end to end supply chain capabilities.
The partnership reflects a wider shift toward integrating culturally significant African music into scalable digital infrastructure without altering its identity.
By onboarding Maasai repertoire, Rekkod is extending its distribution capabilities to support communities and genres that have historically operated outside formalized global systems while improving access to revenue and data.
Ken Oloo, Founder of Rekkod, addressed the strategic importance of the partnership. “This partnership is about access and structure. There is a significant amount of culturally important music that hasn’t been fully integrated into global digital systems. “
This Partnership Is About Access And Structure. There Is A Significant Amount Of Culturally Important Music That Hasn’t Been Fully Integrated Into Global Digital Systems. By Working With Shammah Records, We’re Ensuring That Maasai Music Is Not Only Distributed Globally, But Also Properly Accounted For, Tracked, And Monetized Within A System That Supports Long Term Value
Ken Oloo, Founder of Rekkod
“By working with Shammah Records, we’re ensuring that Maasai music is not only distributed globally, but also properly accounted for, tracked, and monetized within a system that supports long term value.”
About Rekkod
Rekkod is a Nairobi based music distribution technology company providing digital delivery, royalty accounting, analytics, and rights management tools for independent artists and labels across Africa.
Founded in 2020, the company operates a platform that supports end to end music distribution workflows, enabling artists and rights holders to manage releases, track performance, and collect revenue across global streaming platforms.
Rekkod is focused on building and scaling infrastructure that supports the growth and monetization of African music within the global digital ecosystem.
