Legal Battle Between X and Music Publishers Monitored for Potential Effects on African Digital Markets

Photo Courtesy: Dima Solomin

A major antitrust lawsuit filed by X Corp. against a consortium of global music publishers is being monitored for its potential ripple effects on digital content markets in Africa.

Currently before a U.S. federal court, the case centers on allegations that the National Music Publishers’ Association (NMPA) and 18 major publishers engaged in coordinated conduct to pressure the social media platform into a blanket licensing agreement.

Named among the defendants are entities with established and expanding interests in African musical catalogs, such as Sony Music Publishing, Universal Music Publishing Group, and Downtown Music Publishing, which operates a dedicated African division.

According to the legal complaint, the NMPA, acting on behalf of these publishers, initiated a high-volume campaign of copyright takedown notices against X. This strategy was communicated to X in a 2021 correspondence from NMPA leadership, as cited in the filing.

The lawsuit coincides with a period of accelerated growth for Africa’s digital music sector, marked by increased streaming adoption and significant foreign investment in local music rights. Across the continent, the structure of licensing agreements and the enforcement of copyrights remain subjects of ongoing development and negotiation.

Legal analysts note that the outcome of the proceedings could influence standard practices for licensing negotiations globally. A ruling on whether collective bargaining by rights-holders constitutes anticompetitive behavior may provide a reference point for similar discussions in other jurisdictions, including those in Africa.

The methods and intensity of online copyright enforcement highlighted in the U.S. case are also noted as relevant for African platforms and content creators navigating their own regulatory frameworks.

Currently, the core dispute remains unresolved. X Corp. seeks legal injunctions and damages, alleging a concerted refusal to deal. In published responses, the NMPA has rejected these claims, stating that X is singular among major social platforms in operating without a comprehensive music license and that the lawsuit lacks merit. The court has not yet issued a ruling on the substantive allegations.

For stakeholders in Africa’s digital ecosystem, the proceedings represent a significant external factor that will inform the evolution of the continent’s commercial and legal landscape for digital content distribution.