Music industry executive Benjamin Otwal has been appointed as the new Manager at Kings Music Records to oversee the career of Tanzanian artist Ali Kiba, Afrikona has learned.
Otwal joins the record label and artist management firm following a recent stint as Content Acquisition Executivefor Boomplay Music Kenya, where he played a key role in licensing and platform content strategy.
His background also includes business development for major events such as The Party Verse (Nairobi) and the All Africa Festival, as well as program support at Junior Achievement Kenya.
In addition to his music industry roles, Otwal has expanded into film production, most recently serving as an executive producer and producer of the feature film Un Adult Erated, highlighting his cross-platform creative management experience.
He frames music not just as entertainment, but as a force that interacts with the human body at a fundamental level. Drawing on the idea that the body is largely composed of water and that sound operates through vibration and frequency, he argued that music has both biological and cultural implications.
We Have A Huge Responsibity In Regards To Shaping Up The Society As Music Affects Life In Its Basic And Complex Form. We Are In The Business Of Manipulating Frequencies And We Shall Use That To Commoditize Our Culture As A Region
Benjamin Otwal
The appointment signals Kings Music Records’ intent to strengthen its roster development and market positioning with executive talent experienced in digital streaming, live events, and cross-media projects.
Otwal’s background at Boomplay, one of Africa’s largest music streaming services is expected to bring valuable digital expertise to the label’s strategy, particularly in content acquisition, distribution, and monetization across the East African region.
This management shift comes at a time when East African artists are increasingly looking to solidify pan-regional influence and build scalable, cross-border businesses.
Alikiba, a long-standing figure in the Bongo Flava genre, has consistently released major hits and maintained a high-profile touring schedule across Africa.
The move underscores a growing trend of high-profile artists appointing managers with strong digital and corporate backgrounds, moving beyond traditional management structures to leverage expertise in streaming, brand partnerships, and multi-format content strategy.
