In an era where data drives decisions, African creative industries often operate in the dark. Kolapo Oladapo, Co-founder & CCO of Arroweye Pro Studio, is on a mission to change that.
The former Business & Strategic Manager for Platoon in Africa is illuminating the path with Spins, a real-time DJ tracking tool, and a broader vision to make African services globally export-ready.
I’ve Spent The Last Decade In Marketing Across Africa, Building Tools That Improve Productivity Through Aggregation And Automation. Arroweye Pro Is The Culmination Of That Work
Oladapo
His focus has sharpened on two transformative trends: by 2030, young Africans will comprise 42% of the global youth population, and creative services exports hit $1.4 trillion. “Africans cannot continue to be spectators in our own future,” he states.
The barrier? A critical lack of trusted, local-context data. “The next step is credible, investor-ready data that makes African services trusted and export-ready,” Oladipo explains. “Closing local data gaps is a clear opportunity to reduce investor risk, accelerate innovation, and unlock new revenue.”
At the forefront is Spins, part of the Arroweye Pro Studio suite. It delivers real-time DJ spin tracking with instant logging and clear performance insights for artists and labels, directly addressing the data void in the vital club and radio scene.
To supercharge this data pipeline, Arroweye has announced a partnership with The iMullar Networks, leveraging their community to expand coverage. “The goal is to build a marketplace that helps DJs turn craft into enterprise,” notes Oladipo.
To catalyze adoption, Arroweye Pro is offering a free 1-year licence to select brands and agencies across Africa.
The aim is to empower them to optimize service delivery for global markets using the platform’s dashboards and automation.
“We’re building that credibility layer by aggregating fragmented data and creating local-context data infrastructure where none exists,” Oladipo concludes.
The invitation is open for industry players to join in shaping a data-empowered future for Africa’s creative economy.
