About The Cake Bizness
We provide unique music business strategies to artists and record labels
Role Overview
The DSP Marketing & Platform Relations Manager will be responsible for driving artist growth, streaming performance, and platform visibility across all major Digital Service Providers (DSPs). This role sits at the intersection of strategy, relationships, data, and execution, ensuring that every release is optimized for discovery, editorial consideration, and long-term audience building.
This person will act as the primary liaison between The Cake Bizness, DSPs, distributors, and internal teams, with a strong focus on playlisting, pitching, platform campaigns, and algorithmic growth.
Key Responsibilities and Requirements
Must-Have
- Proven experience in DSP marketing, label services, distribution, or digital music marketing.
- Strong understanding of how major DSP algorithms and editorial systems work.
- Existing relationships with at least some DSP editorial or partnerships teams (huge plus).
- Ability to pitch music effectively and communicate value to platforms.
- Comfortable working with data, dashboards, and analytics tools.
- Deep knowledge of African music ecosystems and global digital trends.
Nice-to-Have
- Experience working with independent labels, artist services companies, or distributors.
- Familiarity with African and global playlist ecosystems.
- Experience scaling emerging artists into mainstream DSP performance.
- Understanding of content-driven growth (TikTok → DSP conversion).
